How Colour Psychology Impacts Branding

Colour influences up to 90% of first impressions and plays a role in 85% of purchase decisions. It can boost brand recognition by 80% when used consistently. Here’s how colour impacts lead generation: Blue: Trust, reliability – ideal for finance and healthcare. Red: Urgency, excitement – great for calls-to-action. Green: Growth, calm – suits eco-friendly […]
What are Strong Interpersonal Skills? A Definition

A recent study by the World Economic Forum found that 39% of workers’ core skills will change by 2030. Interpersonal skills will be especially important. That’s because “people skills” are how we interact with others. They include listening, empathy, teamwork, and communication. Strong interpersonal skills help us work with colleagues and understand clients’ needs. Without […]
22 Top Interpersonal Skills Examples

A recent Gallup report shows that disengaged employees cost the global economy about $8.8 trillion. This amount is roughly 9% of global GDP. Such a figure highlights the need for strong interpersonal skills at work. Why you should learn interpersonal skills Interpersonal skills, like communication, empathy, and teamwork are the rocketfuel for engagement and collaboration. […]
What to Give as a Gift to a Business Traveller? 9 Top Picks

Business travellers live out of suitcases. They don’t slow down. It is just the type of people they are. That is why business traveller gifts should be stuff they need. Give them something that makes their next trip smoother, simpler, or smarter. This isn’t a list full of socks and neck pillows. These are gifts […]
9 High-End Executive Gifts with Unique Examples

Think about the last time you received a gift that felt truly special. Now, consider this: over 70% of executive gifts companies buy for C-level leaders end up unused or discarded. What is an Executive Gift? An executive gift is a reflection of respect, appreciation, and the intent to build lasting relationships. Unlike casual business […]