What is B2B Demand Generation?
Does B2B demand generation sound like something mysterious or overcomplicated? Well, it’s actually quite straightforward — though it works like magic when done right. What is B2B Demand Generation? B2B demand generation is a sales and marketing process. It aims to raise awareness of a company’s products or services among other businesses. It mainly […]
Lead Generation Tools for Real-World Results in B2B and Digital Marketing
Every business, no matter how big or small, relies on one simple thing to keep going: people. People who buy, recommend, or partner up. Finding those people – the right people – is what we call lead generation. Without leads, businesses are like ships without a compass. They drift aimlessly, without direction. But here’s the […]
Lead Generation Websites: How to Capture Every Lead, Everywhere
Let’s be honest: a lot of websites are like shop windows that look nice but don’t actually bring in new business. You may have many visitors. But are they signing up, asking questions, or leaving their contact details? Probably not. For anyone in sales or marketing, that’s a problem. You built a lead generation website […]
9 Business Card Alternatives to Show You Mean Business
Let’s be honest — handing over a paper card in today’s world feels a bit like sending a message by pigeon post. Charming? Maybe. But practical? Hardly. Today’s professionals want something more. We’re looking for business card alternatives that feel fresh, clever, and, ideally, kinder to the planet. After all, a connection should last longer […]
Are Business Cards Still Relevant?
You’re at a networking event, shaking hands, introducing yourself, and trying to make a memorable impression. Somewhere in the middle of the small talk, you might find yourself wondering, “Are business cards still relevant?” You’ve got your phone, email, and LinkedIn, but there’s something quite nice about holding a card with tangible information. Oddly enough, […]
